Before and After Margaritaville Monument Daytona by Rob-Harris-7.jpg

Altering Reality with "Special Effects" Filters

Did you ever put colored “special effects” filters over your lens when shooting with a film camera? I guess we could call it “before” effects? Do you think it’s wrong to distort what a scene really looks like?

Since the transgression into the digital age of photography special effect filters over a lens are not as commonly used. I suspect, though, that there are very few images in the professional digital world of photography that have not been altered in some way through an “after” effects computer program such as AdobePhotoshop.

This recent photo was taken for Minto Communities of their new entryway to the Latitude Margaritaville Community in Daytona Beach, Florida. Unfortunately, we were up against a dismal cloudy, rainy day, and an impending advertising deadline. Rather than pack up and leave, we shot without any “before” filters over the lens. In an effort to salvage the image afterwards we digitally cut around the lighthouse, trees, popped in a new sky, pumped up highlights, shadows, color, and contrast.

Do you think we altered reality too far with “after” effects or is it the same as putting a “before” filter over the lens?

© ROB-HARRIS 2018