Did you ever put colored “special effects” filters over your lens when shooting with a film camera? I guess we could call it “before” effects? Do you think it’s wrong to distort what a scene really looks like?

Since the transgression into the digital age of photography special effect filters over a lens are not as commonly used. I suspect, though, that there are very few images in the professional digital world of photography that have not been altered in some way through an “after” effects computer program such as AdobePhotoshop.

This recent photo was taken for Minto Communities of their new entryway to the Latitude Margaritaville Community in Daytona Beach, Florida. Unfortunately, we were up against a dismal cloudy, rainy day, and an impending advertising deadline. Rather than pack up and leave, we shot without any “before” filters over the lens. In an effort to salvage the image afterwards we digitally cut around the lighthouse, trees, popped in a new sky, pumped up highlights, shadows, color, and contrast.

Do you think we altered reality too far with “after” effects or is it the same as putting a “before” filter over the lens?

Soaring to New Heights with Architectural Drone Photography

Soaring to New Heights with Architectural Drone Photography

Three Reasons Why You Should Add Drone Photography to Your Next Architectural or Real Estate Photo ShootHere’s three reasons why you should add drone photography to your next architectural, commercial real estate, or residential real estate photo shoot: location,...